LOFVI MEDIA KIT
===============

Lofvi is an independent comparison site for Scandinavian and European
design furniture, lighting and accessories in the Netherlands, Belgium and
Germany (Dutch, English, French and German). Status: pre-launch, launching soon.
There are no visitor, click or revenue figures yet.

The full media kit, with live catalogue numbers and feed requirements, is on
the site: /nl-en/media-kit/, /nl-nl/mediakit/, /be-fr/kit-media/,
/de-de/mediakit/.

NL: Mediakit van Lofvi. Gebruiksregels hieronder (Engels).
FR: Kit média de Lofvi. Règles d'utilisation ci-dessous (en anglais).
DE: Mediakit von Lofvi. Nutzungsregeln unten (auf Englisch).


CONTENTS
--------

README.txt                      this file
boilerplate.txt                 short (about 50 words) and long (about 150
                                words) descriptions in Dutch, French, German
                                and English, with current catalogue numbers

logo/lofvi-logo.svg             primary logo: mark + wordmark, full colour
logo/lofvi-logo.png             the same, 1200 px wide, transparent
logo/lofvi-logo-mono-dark.svg   one colour, ink #111111, for light backgrounds
logo/lofvi-logo-mono-dark.png   the same, 1200 px wide, transparent
logo/lofvi-logo-mono-light.svg  one colour, white #FFFFFF, for dark backgrounds/photos
logo/lofvi-logo-mono-light.png  the same, 1200 px wide, transparent
logo/lofvi-mark.svg             the mark alone, full colour
logo/lofvi-wordmark.svg         the wordmark alone, ink

icons/favicon.svg               favicon, vector (larger dot; white L in dark
                                browser themes)
icons/favicon.ico               favicon, 16 + 32 + 48 px (larger dot)
icons/favicon-16.png            16 x 16
icons/favicon-32.png            32 x 32
icons/apple-touch-icon.png      180 x 180, full-bleed, white L + sage dot on ink
icons/icon-192.png              192 x 192 app icon
icons/icon-512.png              512 x 512 app icon (also the square logo for
                                network profiles)
icons/icon-maskable-512.png     512 x 512 maskable icon (safe zone)
icons/site.webmanifest          web app manifest

screenshots/lofvi-home.jpg      home page, 1600 x 1000
screenshots/lofvi-category.jpg  category listing with brand/designer filters
screenshots/lofvi-product.jpg   product page with every variant
screenshots/lofvi-designer.jpg  designer page

fonts/Newsreader-OFL.txt        licence of Newsreader (display face)
fonts/HankenGrotesk-OFL.txt     licence of Hanken Grotesk (text face)

All vector files are plain filled outlines: no embedded fonts, no strokes,
no effects. They open the same in any browser or design tool.


LOGO USAGE
----------

- Use these files; do not redraw, retype or trace the logo.
- The mark is the L of Lofvi, shaped like bent plywood, in ink with a sage
  dot as its accent. The dot's diameter equals the thickness of the L; call
  it D (13/48, just over a quarter, of the mark's height).
- Clear space: at least D on every side of the logo. The mark is exactly
  as tall as the wordmark's capitals: it stands on the baseline and reaches
  the cap line (only the f rises above it); the gap between them is 1.25 D.
- Favicons (favicon.svg, favicon.ico, favicon-16/32.png) use a slightly
  larger dot so it stays legible at 16-48 px. Use that version only for
  favicons; everywhere else use the mark with the dot of diameter D.
- Do not move, enlarge or drop the dot, or separate it from the L.
- Smallest size: logo 96 px wide on screen or 25 mm in print; the mark
  alone from 16 px.
- On light backgrounds use the primary logo, or the dark one-colour logo
  where colour is not possible. On dark backgrounds and photos use the
  light one-colour logo.
- Do not stretch, rotate, crop or recolour the logo; do not add gradients,
  shadows or outlines; do not set the wordmark in another typeface.
- Do not use the logo in a way that suggests a partnership, sponsorship or
  endorsement that does not exist.


COLOURS
-------

White      #FFFFFF   site background, product photos and cards
Off-white  #F6F6F4   quiet surfaces: bands, footer, fields
Ink        #111111   text, the L in the mark, wordmark, buttons; app icon
                     background
Body       #3D3D3A   running text
Line       #E4E4E0   hairlines and borders
Sage       #7F9A86   dot in the mark; the one accent
Pale sage  #EEF2EF   field behind the category drawings


TYPOGRAPHY
----------

Newsreader (Production Type), SIL Open Font License 1.1: headings (regular
weight) and the wordmark (weight 480). https://fonts.google.com/specimen/Newsreader

Hanken Grotesk (Alfredo Marco Pradil, Hanken Design Co.), SIL Open Font
License 1.1: text, labels and interface.
https://fonts.google.com/specimen/Hanken+Grotesk

Both are free to use; the licence texts are in fonts/.


SCREENSHOTS
-----------

Screenshots show pages of the local development version of Lofvi. Product
photos in them belong to the manufacturers; use the screenshots only as
whole page images, not to cut out product photos.


CONTACT
-------

Partners and feeds:  partners@lofvi.com
Press:               press@lofvi.com
General:             info@lofvi.com
Contact person:      Frank Spin
Website:             lofvi.com
Operator:            Lofvi is an initiative of Made by Spin, based in the
                     Netherlands (Noord-Nederland)
Registration:        Chamber of Commerce (KvK) 01129853, VAT ID NL001458795B62
