Media kit

What Lofvi is

Short, about 50 words

Lofvi is an independent comparison site for Scandinavian and European design furniture, lighting and accessories in the Netherlands, Belgium and Germany. Each model has one page with all of its variants, identified by EAN/GTIN or the manufacturer’s item number, so shoppers compare prices for exactly the same product, without fake discounts. Lofvi sells nothing itself.

Long, about 150 words

Lofvi is an independent comparison site for Scandinavian and European design: furniture, lighting and accessories for the Netherlands, Belgium and Germany, in Dutch, English, French and German. The catalogue holds some 14,000 models in some 53,000 variants from 56 design brands and 213 designers. Every variant, meaning every colour, material and size, is identified by its EAN/GTIN or the manufacturer’s item number. A shop price therefore always belongs to exactly the product a shopper is looking for; when the identity is ambiguous, Lofvi shows no price rather than guess. Alongside prices and price history, Lofvi offers specifications, dimensions and editorial pages about the designers behind the pieces. Designer pages bring together a designer’s work across brands, with a sourced biography, a portrait and the series they created. Lofvi sells nothing itself and earns from referrals to shops and from clearly labelled advertising; the order of prices is not for sale. Lofvi launches soon.

Boilerplate in other languages

Nederlands

Kort, ca. 50 woorden

Lofvi is een onafhankelijke vergelijker voor Scandinavisch en Europees designmeubilair, verlichting en accessoires in Nederland, België en Duitsland. Elk model staat op één pagina met al zijn uitvoeringen, herkend aan EAN/GTIN of artikelnummer van de fabrikant. Zo vergelijk je prijzen van precies hetzelfde product, zonder nepkortingen. Lofvi verkoopt zelf niets.

Lang, ca. 150 woorden

Lofvi is een onafhankelijke vergelijker voor Scandinavisch en Europees design: meubels, verlichting en accessoires, voor Nederland, België en Duitsland, in het Nederlands, Engels, Frans en Duits. De catalogus telt zo’n 14.000 modellen in zo’n 53.000 uitvoeringen van 56 designmerken en 213 ontwerpers. Elke uitvoering, dus elke kleur, elk materiaal en elke maat, is herkenbaar aan haar EAN/GTIN of het artikelnummer van de fabrikant. Een winkelprijs hoort daardoor altijd bij precies het product dat je zoekt; is de identiteit niet eenduidig, dan toont Lofvi geen prijs in plaats van te gokken. Naast prijzen en prijsgeschiedenis vind je specificaties, afmetingen en redactionele pagina’s over de ontwerpers achter de stukken. Ontwerperspagina’s bundelen het werk van een ontwerper over merken heen, met een biografie met bronnen, een portret en zijn of haar series. Lofvi verkoopt zelf niets en verdient aan doorverwijzingen naar winkels en aan duidelijk gemarkeerde advertenties; de volgorde van prijzen is niet te koop. Lofvi gaat binnenkort live.

Français

Court, environ 50 mots

Lofvi est un comparateur indépendant de mobilier, de luminaires et d’accessoires design scandinaves et européens pour les Pays-Bas, la Belgique et l’Allemagne. Chaque modèle a une page avec toutes ses versions, identifiées par EAN/GTIN ou par la référence du fabricant. On compare ainsi les prix d’un produit identique, sans fausses remises.

Long, environ 150 mots

Lofvi est un comparateur indépendant de design scandinave et européen : mobilier, luminaires et accessoires, pour les Pays-Bas, la Belgique et l’Allemagne, en néerlandais, en anglais, en français et en allemand. Le catalogue compte quelque 14 000 modèles déclinés en quelque 53 000 versions, de 56 marques de design et 213 designers. Chaque version, c’est-à-dire chaque couleur, matière et dimension, est identifiée par son EAN/GTIN ou par la référence du fabricant. Un prix en magasin correspond donc toujours exactement au produit recherché ; si l’identité est ambiguë, Lofvi n’affiche aucun prix plutôt que de deviner. Outre les prix et leur historique, on y trouve les caractéristiques, les dimensions et des pages éditoriales sur les designers, qui rassemblent leur travail pour différentes marques avec une biographie sourcée, un portrait et leurs séries. Lofvi ne vend rien et se rémunère par les renvois vers les boutiques et par une publicité clairement signalée ; l’ordre des prix n’est pas à vendre. Lofvi sera bientôt en ligne.

Deutsch

Kurz, ca. 50 Wörter

Lofvi ist ein unabhängiger Preisvergleich für skandinavische und europäische Designmöbel, Leuchten und Accessoires in den Niederlanden, Belgien und Deutschland. Jedes Modell hat eine Seite mit allen Ausführungen, erkannt an EAN/GTIN oder Artikelnummer des Herstellers. So vergleicht man Preise für genau dasselbe Produkt, ohne Scheinrabatte. Lofvi verkauft selbst nichts.

Lang, ca. 150 Wörter

Lofvi ist ein unabhängiger Preisvergleich für skandinavisches und europäisches Design: Möbel, Leuchten und Accessoires für die Niederlande, Belgien und Deutschland, auf Niederländisch, Englisch, Französisch und Deutsch. Der Katalog umfasst rund 14.000 Modelle in rund 53.000 Ausführungen von 56 Designmarken und 213 Designern. Jede Ausführung, also jede Farbe, jedes Material und jede Größe, ist an ihrer EAN/GTIN oder der Artikelnummer des Herstellers erkennbar. Ein Shoppreis gehört dadurch immer zu genau dem gesuchten Produkt; ist die Identität nicht eindeutig, zeigt Lofvi lieber keinen Preis, statt zu raten. Neben Preisen und Preisverlauf bietet Lofvi technische Daten, Maße und redaktionelle Seiten über die Designer hinter den Stücken. Designerseiten bündeln die Arbeit eines Designers über Marken hinweg, mit belegter Biografie, Porträt und den Serien, die er oder sie entworfen hat. Lofvi verkauft selbst nichts und verdient an Weiterleitungen zu Shops und an klar gekennzeichneter Werbung; die Reihenfolge der Preise ist nicht käuflich. Lofvi startet demnächst.

Lofvi in numbers

Catalogue figures come live from Lofvi’s database. Reach and visitor numbers will only be stated once we can show them.

Models (product families): 14,000
Exact variants: 53,318
Variants with EAN/GTIN or brand + item number: 46,392
Variants with EAN/GTIN: 16,717
Design brands: 56
Designers with their own page: 213
Models with a product photo (growing): 13,843
Markets: Netherlands, Belgium, Germany
Languages: Dutch, English, French, German
Shop price currency: EUR
Launch: Soon
Visitors: No figures yet (pre-launch)

Audience and positioning

Lofvi is for people who want to buy a particular design piece and know what they are after: this chair, in this colour, on this base. They do not compare ‘a similar chair’ but exactly the same variant across shops.

The catalogue focuses on Scandinavian and European design, from classics to young brands, covering furniture, lighting, textiles and accessories. The site is published in Dutch (the Netherlands and Flanders), English (the Netherlands), French (Wallonia and Brussels) and German (Germany).

Exact
Prices per exact variant, matched by EAN/GTIN or brand + item number. Never by product name.
No fake discounts
No ‘was’ prices that never applied. A price drop is shown only on the basis of our own price history.
Editorial
Designer pages with cited sources, plus specifications and dimensions per variant, in the visitor’s language.
Independent
Lofvi sells nothing and is not affiliated with brands or shops. Brand names describe the catalogue, not a partnership.

How partners are shown

Shops and brands appear where a visitor makes a choice: at the exact variant. What exists now and what is still to come:

Offers on exact variants

A shop offer appears on the product page next to exactly the variant it belongs to, with price, shipping cost, delivery time and stock.

Import built; no shop connected yet
Outbound affiliate links

Buttons to the shop use the tracking link from your network and carry rel="sponsored". We neither strip nor add tracking.

At launch
Price history

Every change in price, shipping cost or availability is recorded and never overwritten. It is the evidence behind ‘lowest price’ and price alerts.

Recording built; chart to follow
Price alerts

Visitors set an alert on one exact variant. When the price drops, we send them to the offer that caused the drop.

After accounts launch
Sponsored placements

Paid visibility, such as a featured shop or a brand campaign, is always labelled ‘Sponsored’ and never changes the order of prices.

Planned

What we never do

Show discounts that the price history does not support.
Sell positions in a price comparison.
Show the price of a ‘similar’ product as the offer for another variant.

Product feeds for shops

Want your shop or brand on Lofvi? A product feed is all it takes. Each item is matched to one exact variant; anything that cannot be matched unambiguously is not shown.

Formats

Google Shopping XML

RSS 2.0 or Atom with Google Merchant Center’s g: attributes: the feed you already use for Google, at a fixed HTTPS URL. Gzip is fine.

CSV or TSV

Through your affiliate network or directly. Delimiter, character set and decimal comma are detected; we agree on column names with you once.

Fields per item

Field	Google attribute	Notes
EAN/GTIN Required	`g:gtin`	Per variant, with a valid check digit. Without an EAN: brand + MPN.
Brand + MPN Required	`g:brand, g:mpn`	The manufacturer’s item number, not your own SKU.
Price in EUR Required	`g:price`	Including VAT. Other currencies are not imported.
Availability Required	`g:availability`	in_stock, out_of_stock, preorder or backorder.
Shipping cost Required	`g:shipping`	Per country: NL, BE and/or DE.
Delivery time Required	`g:shipping (handling/transit) or a column`	In working days or as text, for example ‘2–4 weeks’.
Product URL Required	`g:link`	The page of exactly this variant. The tracking link comes from your network.
Image Required	`g:image_link`	At least 800 px, ideally a packshot on a light background.
Product ID Required	`g:id`	Stable per variant, also across new exports.
Sale price Recommended	`g:sale_price (+ period)`	Only a real, temporary price; the regular price stays in g:price.
Condition Recommended	`g:condition`	Only new products are shown.

Refresh

At least once a day, preferably every few hours. Prices and stock are updated on every run. If a run holds fewer than half the items of the previous one, nothing is marked out of stock: an interrupted download never empties your shop.

Networks

Google Merchant XML (direct)Supported
Awin (Create-a-Feed)Mapping ready
DaisyconMapping ready
TradeTrackerMapping ready
bol.com partner programmeMapping ready
TradedoublerOn request: columns agreed on the first feed
Amazon AssociatesNot supported yet (no product feed)

Mappings are built from each network’s documented default columns and will be checked against the first real feed. Lofvi has not joined any network yet.

What we skip

Items without an EAN/GTIN and without brand + MPN.
An EAN with an invalid check digit.
An EAN and MPN that point to different variants, or a code that fits more than one variant.
Prices in a currency other than EUR.
Used and refurbished products.

For every import we record how many items were skipped and why; we share that report with you.

Brand assets

Use the files from the media kit and do not redraw the logo. The mark is the L of Lofvi, shaped like bent plywood, with a dot as its accent.

Logos

Primary logo

Mark and wordmark in colour. First choice on light backgrounds.

SVG PNG
One colour, dark

All ink, for light backgrounds where colour is not possible: print, network listings.

SVG PNG
One colour, light

All white, for dark backgrounds and photos.

SVG PNG
Mark

For app icons, avatars and small sizes.

SVG PNG
Wordmark

‘Lofvi’ in Newsreader, only where the mark is already shown.

SVG

Colours

White #FFFFFF · RGB 255 255 255 Site background, product photos and cards
Off-white #F6F6F4 · RGB 246 246 244 Quiet surfaces: bands, footer, fields
Ink #111111 · RGB 17 17 17 Text, the L of the mark, wordmark, buttons; app icon background
Body text #3D3D3A · RGB 61 61 58 Running text
Line #E4E4E0 · RGB 228 228 224 Hairlines and borders
Sage #7F9A86 · RGB 127 154 134 Dot in the mark; the one accent
Pale sage #EEF2EF · RGB 238 242 239 Field behind the category drawings

Typography

Design furniture, per exact variant.

Newsreader

Headings (regular weight) and wordmark (weight 480)

Production Type. Licence: SIL Open Font License 1.1 · Google Fonts

Design furniture, per exact variant.

Hanken Grotesk

Text, labels and interface

Alfredo Marco Pradil (Hanken Design Co.). Licence: SIL Open Font License 1.1 · Google Fonts

Clear space and size

Keep at least one dot diameter free around the logo: as wide as the L is thick, just over a quarter of the mark’s height. The mark is exactly as tall as the wordmark’s capitals: it stands on the baseline and reaches the top of the L; only the f rises above it. The gap between them is 1.25 dot diameters. Smallest size: logo 96 px wide on screen or 25 mm in print; the mark alone from 16 px.

Don’ts

Stretch, rotate, crop or redraw the logo.
Move, enlarge or drop the dot; the version with the larger dot is only for favicons up to 48 px.
Add other colours, gradients, shadows or outlines.
Set the wordmark in another typeface.
Place the colour logo on a busy photo; use the light one-colour version there.
Use the logo in a way that suggests a partnership or endorsement that does not exist.

Favicon and app icons

Favicon as SVG and ICO (16, 32, 48 px) and PNG 16 and 32 px, with a slightly larger dot so it stays legible when small. Apple touch icon 180 px, app icons 192 and 512 px and a 512 px maskable icon show the mark in white with a sage dot on ink. With a web manifest; everything is in the icons/ folder of the ZIP.

Screenshots

Pages of the local development version, 1600 px wide. Product photos belong to the manufacturers and may only be used as part of the page image.

Category with brand and designer filters

Contact and company details

For feeds, affiliate programmes, brand data and press. Lofvi is an initiative of Made by Spin.

Partners and feeds: [email protected]
Press: [email protected]
General: [email protected]
Contact person: Frank Spin
Website: lofvi.com

Company details

Trade name: Made by Spin
Based in: the Netherlands (Noord-Nederland)
Chamber of Commerce (KvK) no.: 01129853
VAT ID: NL001458795B62

Download the media kit